NAME OF ORGANIZATION / PROJECT
NAME OF OWNER/CONTACT(S)
YOUR CURRENT LOCATION(S)
1. How would you describe your services and/or products?
2. What are the long term goals of your company?
3. Why do you want a new logo? What do you want your new logo to accomplish?
4. Who are your main competitors, and/or what are you competing against?
5. How are you different from your competitors?
6. What’s the age range of your target customer base? Who is your target audience/customer?
7. Do you have a tag line? If so, would you like it stated along side your logo?
8. Do you have any specific imagery in mind for your logo?
9. Do you have any color preferences, or existing brand colors?
10. Do you have any colors that you do not wish to use?
11. What adjectives should best describe your logo?
12. What feeling or message do you want your logo to convey to those who view it?
13. How do you prefer your logo to be worded or written out?
(Example: TacoBell / Taco Bell / tacobell)
14. Do you have a preference of how the text of your logo is to be displayed/styled?
(Example: script, bold, light, hand drawn, custom lettering)
15. List every place your see your logo being used now and in the future.
(Example: print, web, building sign, vehicles, clothing...)
16. Where will your logo primarily be used?
17. What’s your preferred deadline, time frame or exact date of completion?
18. Do you have a budget on this?
19. Would you like any additional design services to be packaged with your new logo?
(Example: business cards, envelopes, letterheads, etc.)
20. What logos appeal to you and why?
(If you have links, photos, or visual/tangible examples...feel free to share those with me at info@AnchorGrey.com)
21. This might seem a little tedious and like a huge list to choose from, but it has helped over and over define and clear up “WHY” you or your organization do what you do. Select 5 words/values below that you would choose to describe yourself. Mine are hopefulness, openness, perseverance, kindness & fun.
ACHIEVEMENT / APPRECIATION / AUTHENTICITY / BELIEF / CARING / CREDITABILITY / DEDICATION / DETERMINATION / ENERGETIC / ENTHUSIASM / ETHICAL / EXCELLENCE / FREE-THINKING / FUN / FAITHFULNESS / FEARLESSNESS / FORGIVENESS / GENEROSITY / GOODNESS / GRACIOUSNESS / HAPPINESS / HELPFULNESS / HONESTY / HONORABILITY / HOPEFULNESS / IMAGINATION / INFORMATIVE / INTEGRITY / INTELLIGENCE / JOYFULNESS / KINDNESS / KNOWLEDGEABLE / LEARNING / LOVING / LOYALTY / MEANINGFUL / NURTURING / INDIVIDUALITY / OPENNESS / OPTIMISM / PERFORMANCE / PERSEVERANCE / PERSISTENCE / PERSONALITY / PROFESSIONALISM / TRUTHFULNESS / VULNERABILITY / WISDOM
22. From the list below, choose 3 words that best describe you. This will give me a good vision of your “WHAT” - how your values and strengths play out day to day. Mine are Leader, Listener & Server.
Achiever / Adapter / Adventurer / Affirmer / Analyzer / Believer / Care-Giver / Challenger / Changer / Collaborator / Communicator / Connector / Creator / Director / Doer / Dreamer / Driver / Editor / Empathizer / Encourager / Feeler / Fighter / Grower / Helper / Ideator / Influencer / Initiator / Innovator / Inspirer / Investigator / Investor / Leader / Learner / Listener / Lover / Observer / Planner / Provider / Reader / Risk-Taker / Seeker / Server / Soother / Strategizer / Teacher / Thinker / Truth-Teller / Warrior / Wonderer / Woo-er / Writer
23. Do you have any other comments and details to share with us on this project?